Client: Splash, Inc.

Rage Quit

In 2016, “rage videos” were doing the rounds on social media. Rage videos are content that covertly capture a subject raging in a situation.

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The star featured in this spot, Solenn Heusaff, is a local social media personality known for being an even-tempered fashion model loved by everyone.

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The video shows her uncharacteristically raging at an initially unknown target. Netizens were surprised to see the low-key star in a different light. 

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This spot is part of a campaign noted for its unconventional use of unkempt hair in an industry that has always shown perfectly sleek hair to market products. The print component can be found below.