GCash is a money management app with so many features it grants you access to a world where anything is possible. This world was brought to life using animation that incorporates the freshly-developed brand look and style.

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This digital material features social media star Nadine Lustre and an original song by up-and-coming band Oh! Flamingo written for the launch. It is part of a larger campaign with other components across digital, TV and radio broadcast.